TCL, a global leader in consumer electronics and the world’s No.1 Mini LED and Ultra Large Screen TV brand, has announced an official brand association with Twisted Minds, Saudi Arabia’s premier professional esports organisation. Through this collaboration, TCL becomes the Official Display Provider of Twisted Minds, a natural union of two names that share the same drive to perform at the highest level
Where World-Class Displays Meet Championship-Level Competition
As part of this brand association, TCL’s 2026 SQD-Mini LED lineup, including the C7L, C8L, and flagship X11L, will power Twisted Minds’ competitive environment, from daily training sessions at Twisted Labs, the organisation’s home base in Boulevard City, Riyadh, to international stage appearances across the world
Twisted Minds has competed in over 986 tournaments across multiple esports disciplines, with over a billion views across its channels in 2025, cementing their standing as one of the most-watched esports organisations in the world. For TCL, whose displays are built around precision, speed, and visual excellence, it’s a partnership that makes every bit of sense
A Shared Ambition for Saudi Esports
“Saudi Arabia’s gaming community is one of the most passionate and fast-growing in the world, and Twisted Minds represents the very best of what Saudi esports has become on the global stage. At TCL, we build displays engineered for peak performance, whether you’re watching football in the living room or competing on the world stage. We are proud to be part of the journey of a team that carries the Saudi flag into every tournament they enter,” said Jason Sui, General Manager, TCL Saudi Arabia
The milestone comes at a remarkable moment for the Twisted Minds story. In 2025 alone, the team claimed their 4th and 5th World Championship titles, finished joint 4th at the Esports World Cup Club Championship, and became the first Saudi side to win the Gamers8 tournament, a run of results that underlines just how far competitive gaming in the Kingdom has come
Bringing the Gaming Experience Home
In collaboration with Twisted Minds, TCL’s 2026 gaming-optimised displays, available at Alesayi Electronics, Exclusive distributor of TCL brand in KSA, will be fully integrated across the team’s competitive training facilities and content production zones at Twisted Labs. Featuring a 144Hz native refresh rate, Game Accelerator supporting up to 288Hz variable refresh rate, and the precision of SQD-Mini LED technology, these screens are engineered to match the intensity of professional play
Beyond the training floor, the association will come to life through co-branded digital content, social media activations, and live event appearances throughout the 2026 season, bringing TCL’s technology directly into the world of Saudi Arabia’s most engaged gaming audiences
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