DUBAI, 8 January 2026 – IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, has signed a preferred partner agreement with Shaza Hotels, a luxury hotel management company. The agreement
provides a framework for Shaza hotels to implement IDeaS G3 Revenue Management Systems (RMS) across all current and upcoming luxury properties within their portfolio.
Shaza Hotels selected IDeaS as its strategic RMS partner for its proven expertise, commitment to innovation, and reputation for reliability and scalability. The adoption of IDeaS G3 RMS will enable Shaza Hotels’ commercial team to optimize their revenue strategies through precise forecasting, dynamic pricing and inventory management, streamlined group displacement evaluations, and automation of routine time-consuming tasks.
A key factor in Shaza Hotels’ decision is the G3 RMS Group Evaluation capability, which provides real-time insights into the value of group business and the projected potential impact of displaced demand. This functionality is especially critical for properties in Makkah and Madinah, where pilgrimage-driven group bookings form a significant part of Shaza Hotels’ business mix. Designed for speed and simplicity, the feature equips sales teams with clear insights into group value and displacement risk—helping them make better-informed choices while maintaining flexibility. IDeaS’ solution has already been rolled out at Mysk Al Balad Madinah in Saudi Arabia, with the potential for additional adoption throughout the portfolio.
Shaji Abu Salih, Vice President Growth & Development of Shaza Hotels said: “IDeaS technology will empower our commercial team to accurately forecast business, manage inventory, and adjust pricing based on demand. With a small but dedicated commercial team, having the right tools at our disposal is essential for managing our portfolio efficiently, providing measurable value to our owners and delivering outstanding experiences to our guests.”
Ibrahim Saba, Principal Sales Director – Europe, Middle East & Africa at IDeaS commented: “This partnership reflects our shared passion for innovation and excellence. By equipping Shaza Hotels with cutting-edge revenue management solutions, we’re helping them stay ahead in a fast-changing competitive market. With smarter, faster revenue decisions, Shaza Hotels is well-positioned for sustainable growth.”
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