RIYADH, Saudi Arabia – May 06, 2026 – Samsung Electronics MENA today announced the launch of StreamPass, an all-in-one entertainment concept designed exclusively for the region and pre-built into Samsung’s latest product ecosystem to provide even greater value to customers.
With the rapid growth of video-on-demand (VOD) consumption, Samsung has partnered with leading OTT platforms across the region, including OSN+, STARZPLAY, Watchit, Yango Play, and Anghami. Now, it is pleased to introduce its branded benefits pass, which consolidates these premium partners into a single experience, providing enhanced synergy and an elevated viewing experience across Samsung’s best-quality screens and audio devices.
StreamPass combines multiple VOD partners and, as of today, comes fully integrated with your Samsung TV. The concept upgrades Samsung’s immersive TV experience by providing a streamlined multi-channel offering that serves as both an aggregator and a curator. The days of endlessly searching across disconnected libraries will soon be a thing of the past for Samsung users.
“StreamPass brings the region’s leading entertainment partners together within Samsung’s product ecosystem, giving customers immediate access to premium content from the moment of purchase,” said Mustafa Sadick, Head of Visual Display Business at Samsung Electronics MENA. “For our business, it represents a meaningful step forward, deepening our partnerships and enhancing consumer value.”
StreamPass is available in three tiers, ensuring a high-value option for each eligible Samsung product, from OLED to Frame TV to Soundbar:
- StreamPass Premium: will give an ultimate viewing experience by providing 4 VOD partners on the premium line-up, such as Micro RGB, 98”, OLED, Neo QLED, MiniLED, and UHD.
- StreamPass Art: exclusively available on Samsung’s Frame lifestyle category, including access to 4 VODs and 3 months of exclusive access on Art Store for The Frame & Frame Pro.
- StreamPass Sound: exclusive on samsung.com, will give access to endless content from 2 VOD partners and an unlimited playlist from Anghami, dedicated offers on products such as Q & S series.
“STARZPLAY is focused on delivering premium entertainment and sports in ways that match evolving viewer expectations,” said Abed AlKarawani, VP of Business Development at STARZPLAY. “Together with Samsung, and through StreamPass, we’re simplifying how audiences access and enjoy content, bringing everything into a more intuitive and connected viewing experience across MENA.”
“We are delighted to be bringing an enhanced entertainment ecosystem to the UAE with Samsung,” Yango Play’s Spokesperson added. “StreamPass will make it easier than ever to access our diverse content library from home, as Yango Play continues to deliver rich, culturally tailored experiences that transform how content is consumed, streamed, and enjoyed.”
“At OSN+ and Anghami, our focus is on bringing premium stories and audio experiences closer to users in the most seamless way possible,” said Choucri Khairallah, Chief Business Officer at Anghami & OSN+. “Through our partnership with Samsung StreamPass, we’re integrating directly into a leading device ecosystem, removing friction from discovery to consumption and making it easier for audiences to access, discover, and engage with the content they love.”
“We are proud to be part of Samsung’s StreamPass, a partnership that reflects our shared vision of simplifying access to premium entertainment while elevating the overall viewing experience,” said Nashwa Gad, Chairwoman & CEO of WATCH IT. “Through this collaboration, we are bringing the best of Egyptian storytelling and regional content to wider audiences across MENA, seamlessly integrated within Samsung’s ecosystem.”
With StreamPass, entertainment seekers across select MENA markets have easy access to blockbuster movies, regional series, sports, and chart-topping music.
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