Riyadh, Kingdom of Saudi Arabia | January 2026: Skechers, the leading global brand in comfort footwear and contemporary fashion, under the umbrella of Apparel Group, organized an exceptional community event in Riyadh titled the “Friendship Walk 2026,” as part of its commitment to promoting a healthy lifestyle and supporting social connectivity in the Kingdom.
The initiative aimed to encourage movement and physical activity while spreading awareness of health and wellness by bringing community members together in a simple, interactive sporting experience that fostered participation and connection. Moreover, the event aligned with Saudi Vision 2030, which seeks to build a more active and vibrant society.
The event was held at Park Avenue Mall in Riyadh and attracted more than 2,000 participants, including families, youth, and fitness enthusiasts from across the city, reflecting the growing interest in health initiatives and community-based activities. This event embodies Apparel Group’s ongoing commitment to launching initiatives with a positive lifestyle impact and empowering its brands to play an active role beyond retail by supporting movement, health, and social inclusion.
The event featured an organized walking route, along with interactive zones and brand-led experiences, creating a lively, welcoming atmosphere suitable for all age groups and reinforcing a sense of belonging.
Skechers continues to build on the success of the “Friendship Walk” by launching meaningful initiatives in the Kingdom of Saudi Arabia that contribute to community well-being and support long-term developmental goals.
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