December 2025: Jayasom, the global integrative wellness hospitality brand, has announced its inaugural flagship property at AMAALA on Saudi Arabia’s Red Sea coast. Set to open in 2026, Jayasom Wellness Resort, AMAALA will unite evidence-based medicine, holistic healing traditions, and mindful living philosophies to inspire sustainable wellbeing across generations and cultures. True to its name, Jayasom – derived from ‘Jay’, meaning heart, and ‘Asom’, meaning place – embodies “a place for the heart”, a sanctuary created to help guests feel deeply connected to themselves, their surroundings and the spirit of AMAALA.
The resort will set a new benchmark in integrated wellbeing, offering tailored, multidisciplinary wellness journeys that draw upon Western evidence-based practices together with holistic remedies rooted in Arabic traditions, yielding tangible, sustainable results in a best-in-class luxury environment. Key pillars available for guests to immerse themselves in will include – detox and nutrition; mindfulness and emotional wellbeing; women’s health and hormone balance; fitness and movement; immune resilience; integrative sleep recovery; men’s longevity and vitality; as well as stress recovery and mental clarity.
Rooted in its purpose to inspire wellness, Jayasom, AMAALA will offer guests the rare gift of time, stillness, and space – space to breathe, to recalibrate, to reconnect with inner quiet, and to build new habits that last a lifetime. As an adults-focused wellness retreat destination as well as a family wellness resort (including infant, toddler, tween and teen zones), Jayasom, AMAALA will offer a refined, nature-immersed escape at the pristine Triple Bay, designed to support both personal transformation and meaningful connection.
At Jayasom, wellness is multifaceted. Functional assessment and physical activity combine with foods that heal and holistic experiences that together breathe life into all levels of our health and happiness. Guests will access over 7,000 sqm of world-class facilities dedicated to health, physiotherapy, fitness, mindfulness and energy work, nutrition and conscious cuisine, therapeutic spa treatments, and minimally invasive aesthetic medicine supported by U.S. FDA-approved technologies. Two distinct zones – a serene adults-only enclave and a family-focused area – will support both private retreat and intergenerational wellbeing, with programmes led by medically certified specialists, holistic practitioners, therapists, and movement experts. Tailored retreats are set to encompass couple’s reconnection, women’s-only retreats, leadership, wellness and wellbeing experiences with horses, marine activities, physical performance, detox, and healing powers of sound. Alongside specialised programmes inspired by the wisdom of TAIM (Traditional Arab and Islamic Medicine), an integrative healing tradition that emphasises balance, prevention, and harmony across body, mind, and spirit. These evidence-informed protocols draw on centuries of regional knowledge – from herbal practices and nutritional principles to emotional and spiritual wellbeing – reimagined thoughtfully for the modern traveller. This culturally rooted approach complements the resort’s broader medical and holistic expertise, offering guests a deeper appreciation of a holistic tradition that complements their personalised wellbeing journey.
“Jayasom was born from a belief that wellness is a practice – grounded in presence, learning, and the quiet courage to be still,” said Karen Campbell, CEO of Jayasom. “At AMAALA, we will provide the space and support to restore balance, breathe deeply, and reconnect with wisdom – ancient and modern, personal and shared. Our commitment is to deliver wellness with integrity and compassion, empowering guests to carry forward habits that enrich their lives long after they return home.”
A symbiotic relationship between personal and planetary health runs through all that Jayasom does. Led by the ethos – tread lightly, live well – Jayasom is a destination dedicated to supporting future generations. In line with this commitment to a light resource footprint and meaningful community contribution, the resort will feature a signature organic farm – a cornerstone of the brand’s approach to nutrition, nature immersion, and regenerative practice. The farm will provide fresh organic produce for optimal nutritional wellbeing, serve as a learning hub for adults and children, support biodiversity and sustainable agriculture, and supply an early-phase nursery to nurture the resort landscape. This interplay of nourishment, education, and environmental stewardship underscores Jayasom’s belief that wellbeing is all-encompassing – spanning body, mind, spirit, and planet.
Celebrating the culture of local communities connects Jayasom to indigenous wellness traditions and honours the vibrancy of our world. This sensibility, combined with the brand’s ethos for luxury hospitality, lies at the heart of its design and guest experience philosophy at AMAALA – where global wisdom meets local authenticity to create a truly transformative sense of place.
As Jayasom’s flagship, AMAALA represents the future of purposeful luxury – where depth replaces excess, clarity replaces noise, and wellbeing becomes a way of living, not an escape. Here, wellness is not a pause from life – it is a pathway back to it.
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