Jeddah, Saudi Arabia, 25 April 2025 – Shangri-La Jeddah is delighted to announce the appointment of Ghada Addas as its new Director of Marketing & Communications. Ghada has built an impressive career by showcasing her versatility across various industries in The Kingdom of Saudi Arabia. Starting as a copywriter and account assistant at Leo Burnett, she moved on to roles such as Page Editor at Arab News, Brand Manager at Nesma Holding, and Marketing Senior Manager at Sephora Saudi Arabia, Tawkilat Automotives, Ministry of Culture, Jeddah Yacht Club, and most recently Sela.
As a Saudi National, Ghada has further excelled in the hospitality and the destination management sector. As Marketing Director for Balad, Jeddah Historic District, she led the brand’s marketing efforts and established its PR objectives. At Jeddah Yacht Club, she served as Brand Director, overseeing brand concept, marketing, events, and reputational development.
Commenting on Ghada’s appointment, Philma Gomes-Ellis, Commercial Director said “Ghada’s dedication and innovative approach to marketing makes her the perfect fit for our brand” Gomes-Ellis further adds “Her ability to seamlessly blend creativity with strategic thinking will be instrumental to the success of the Marketing & PR efforts at Shangri-La Jeddah. Ghada’s considered insights into the attractions of Jeddah, Saudi Arabia will be crucial to navigating our brand presence forward with innovation and precision.”
Her extensive work experience highlights her skills in marketing, social media, leadership, and customer experience. Ghada’s educational background includes a High School degree from Dar Al Fikr Schools and a Bachelor of Science in Biochemistry from King Abdulaziz University. She has also earned various diplomas and certifications in marketing, leadership, business risk management, and customer experience.
Overall, Ghada Addas demonstrates a strong passion for marketing and brand development, continually enhancing her expertise through diverse roles and continuous learning which Shangri-La Jeddah values deeply.
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