BWHSM HOTELS PRIORITIZES GROWTH IN THE MIDDLE EAST

Global Hospitality Company Announces a Series of New Hotel Signings Across its Portfolio of Brands

BWHHotels (BWH) announces plans for significant growth of its portfolio in the Middle East in 2024 and beyond. On the heels of a successful appearance at the Arabian Travel Market in Dubai, which saw BWH execute signings of brand-new management deals in Saudi Arabia, BWH will soon bring eight new hotels and one new branded residence in the region into its portfolio of brands, with other development prospects in the works.

BWH is demonstrating its commitment to growth in the Middle East with these new signings and associated management agreements. The new additions will feature its “core” brands as well as several boutique and extended stay brands. The new hotel signings include:

• Best Western® at Taysir Hotel Makkah (150 rooms)
• Best Western Plus® at Taysir Hotel Makkah (150 rooms)
• Best Western Premier® at Taysir Hotel Makkah (150 rooms)
• BW Signature Collection® Jeddah (48 rooms)
• Best Western Makarim Palace Rabigh (91 rooms)
• Shades, Aiden® by Best Western (120 rooms)
• Executive Residency by Best Western®, Al Shafa Hotel Jeddah (200 rooms)
• Best Western Kindah Hotel Makkah (420 rooms)
• Best Western Plus Madinah Hotel (560 rooms)

The Executive Residency by Best Western, Al Shafa Hotel Jeddah, the Best Western Kindah Hotel Makkah, and the Best Western Plus Madinah Hotel reflect significant milestones for the brand as they will be directly managed by BWH.

“As tourism continues to gain momentum in this region, our team is taking notice,” said Wytze Van den Berg, Vice President of International Operations EMEA at BWH. “It is important for us to grow all aspects of the brand across chain scales, from value-driven offerings and boutique options to WorldHotels’ upper upscale selections. These announcements are also exciting as BWH Hotels is pleased to be directly managing three of these properties, a first of many to come for the brand in the Kingdom of Saudi Arabia. It is an exciting time of growth in the region, and we are positioning our brand as an important driver in its hospitality expansion.”

Several signings took place at Media One Hotel in Dubai, part of the WorldHotels^TM Crafted collection. Situated in dynamic Media City, Media One Hotel Dubai has joined the WorldHotels Crafted collection, highlighting the property’s modern and eclectic design. WorldHotels Crafted properties go beyond the ordinary, curating personalized experiences in a creative, fun, and immersive way, making Media One Hotel Dubai an ideal fit for this unique collection. This edgy and stylish property appeals to both business and leisure travelers and represents the first WorldHotels Crafted property in the Middle East.