BWH® Hotels Significant Middle East Growth Stands Outat Arabian Travel Market Dubai 2025

BWH Hotels recently concluded a successful week of announcements at the Arabian Travel Market (ATM) Dubai, showcasing the company’s strategic direction in the Middle East, new hotel signings, and Media One Hotel, Dubai, a cutting-edge WorldHotels™ Crafted collection property.

“Presenting our substantial Middle East growth plans at this year’s ATM was a proud moment for BWH Hotels,” said Wytze van den Berg, Vice President EMEA, BWH Hotels. “With 18 hotels currently open and 20 more signed, we are well on our way to reaching 70 properties by the end of 2027. These signings showcase the growing demand for a trusted international hospitality brand, like BWH Hotels, that understands local nuance, designing each property to meet evolving traveler expectations while supporting local communities and development goals. We are deeply committed to shaping the future of hospitality in the area.”

Prominent signing announcements at ATM included a WorldHotels Luxury collection hotel and a WorldHotels Residences property, both located in the new market of Batumi, Georgia, as well as a Best Western® Residence in Kutaisi, Georgia. The WorldHotels Luxury property, to be named Grand Life, will be developed in partnership with premier Georgian real estate developer European Village. Scheduled to open in 2027, the hotel will be the first luxury city hotel in Batumi and the ninth property in the WorldHotels Luxury collection.

BWH Hotels also showcased one of its most dynamic WorldHotels Crafted collection properties—Media One Hotel, Dubai. This cutting-edge hotel is renowned for its bold design, sustainability initiatives, and immersive guest experiences. Media One Hotel has received accolades, including the WorldHotels Performance Excellence Award 2025, a Great Place to Work UAE 2025 certification, and is a Green Key Certified Hotel, further cementing its position as a standout destination in Dubai.

Amid this rapid expansion, BWH Hotels is proud to partner with Almosafer International Travel & Tourism Company, one of Saudi Arabia’s leading travel brands. This collaboration enhances Almosafer’s access to BWH Hotels’ global portfolio of 18 distinctive brands across more than 100 countries and territories, providing travelers with improved booking efficiency, availability, and competitive rates.