{"id":118241,"date":"2025-09-10T00:00:00","date_gmt":"2025-09-09T21:00:00","guid":{"rendered":"https:\/\/syyaha.com\/sun-siyam-marks-35-years-with-culture-led-brand-transformation\/"},"modified":"2025-10-13T13:55:43","modified_gmt":"2025-10-13T10:55:43","slug":"sun-siyam-marks-35-years-with-culture-led-brand-transformation","status":"publish","type":"post","link":"https:\/\/syyaha.com\/en\/sun-siyam-marks-35-years-with-culture-led-brand-transformation\/","title":{"rendered":"Sun Siyam Marks 35 Years with Culture-Led Brand Transformation"},"content":{"rendered":"<p dir=\"ltr\"><strong>Mal\u00e9, Maldives, September 10<sup>th<\/sup>, 2025<\/strong> \u2013 <a href=\"https:\/\/www.sunsiyam.com\/\" target=\"_blank\" rel=\"noopener\">Sun Siyam<\/a> today unveils a milestone transformation as it celebrates <strong><em>35 years of Maldivian hospitality<\/em><\/strong>. More than a visual refresh, the brand (r)evolution introduces a bold new brand statement anchored <em>in <\/em>The Home of the Maldivian Spirit, reinforcing the group\u2019s position as one of the Maldives\u2019 most culturally authentic resort operators. The transformation elevates guest journeys with new <strong>Signature<\/strong><strong>\u00a0<\/strong><strong>Experiences<\/strong> introduced across all six resorts and strengthens direct relationships with customers through\u00a0<a href=\"https:\/\/member.sunsiyam.com\/siyamrewards?_ga=2.221144088.1840399131.1755872682-1060498672.1745749198&amp;_gl=1*hzybqb*_gcl_au*NDM0OTI5MzkzLjE3NTM2ODM3NjYuMTIzMDg3ODA3MC4xNzU1NzgyNTI4LjE3NTU3ODI1Mjc.*_ga*MTA2MDQ5ODY3Mi4xNzQ1NzQ5MTk4*_ga_5EELQSPG3J*czE3NTU4NzU3MzMkbzkzJGcwJHQxNzU1ODc1NzM3JGo1NiRsMCRoMA..\" target=\"_blank\" rel=\"noopener\"><strong>Siyam Rewards<\/strong><\/a><strong>.<\/strong><\/p>\r\n\r\n\r\n\r\n<p dir=\"ltr\">A single identity now unites the group\u2019s five Maldivian resorts and its Sri Lankan retreat under The House of Siyam. To help guests and partners navigate the portfolio, each property is now grouped under three distinct collections: Luxury, Priv\u00e9, and Lifestyle.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Luxury Collection: elevated by the elements and steeped in the sublime, this is the highest calibre of island indulgence. <a href=\"https:\/\/www.sunsiyam.com\/sun-siyam-iru-fushi\/\" target=\"_blank\" rel=\"noopener\">Sun Siyam Iru Fushi<\/a> now leads the Luxury Collection, offering premium exclusivity and a perfect sun-soaked paradise.<\/li>\r\n\r\n\r\n\r\n<li>\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Lifestyle Collection: vibrant, energetic and designed for dreamlike adventure. The Lifestyle resorts are <a href=\"https:\/\/www.sunsiyam.com\/sun-siyam-olhuveli\/\" target=\"_blank\" rel=\"noopener\">Sun Siyam Olhuveli<\/a> and <a href=\"https:\/\/www.sunsiyam.com\/siyam-world\/\" target=\"_blank\" rel=\"noopener\">Siyam World<\/a>, brimming with entertainment, recreation, and a wide mix of experiences for families, friends, and couples alike.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Priv\u00e9 Collection: intimate barefoot hideaways where privacy and bespoke comforts come first. <a href=\"https:\/\/www.sunsiyam.com\/sun-siyam-iru-veli\/\" target=\"_blank\" rel=\"noopener\">Sun Siyam Iru Veli<\/a>, <a href=\"https:\/\/www.sunsiyam.com\/sun-siyam-vilu-reef\/\" target=\"_blank\" rel=\"noopener\">Sun Siyam Vilu Reef<\/a> and <a href=\"https:\/\/www.sunsiyam.com\/sun-siyam-pasikudah\/\" target=\"_blank\" rel=\"noopener\">Sun Siyam Pasikudah<\/a> in Sri Lanka form the Priv\u00e9 Collection, romantic havens for travellers seeking soulful escapes.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p dir=\"ltr\">Central to this evolution are a series of Signature Experiences, designed to go beyond the villa and bring Maldivian heritage and imagination into every stay. Guests can immerse themselves in <strong><em>Maldivian Roots<\/em><\/strong>, weekly culinary and cultural journeys celebrating heritage through story and\u00a0flavour. They can book the Maldives\u2019 first overwater photo studio, the Insta Villa, for envy-inducing moments in six-star surrounds. And they can join the island\u2019s most vibrant scene at the Sun Siyam Beach Club<strong>,<\/strong> where afternoons of relaxed lounging turn into evenings of music and dancing under glowing tangerine skies. <a>From the ceremonial <\/a>Wow Welcome to Hidden Treasure Chests, the culinary journey of Plant Based Bliss and Moonlit Cinemas, each stay is enriched with unexpected moments of joy.<\/p>\r\n\r\n\r\n\r\n<p dir=\"ltr\">The brand (r)evolution also introduces Siyam Rewards, a digital membership programme that builds stronger direct relationships with guests. Members enjoy personalised itineraries, room upgrades, and optional carbon offsets, with rewards available from the very first booking. Every stay continues to support marine conservation and community projects through the group\u2019s sustainability platform, Sun Siyam Care.<\/p>\r\n\r\n\r\n\r\n<p dir=\"ltr\">Reflecting on this milestone, Hon. Ahmed Siyam Mohamed, Founder, Owner &amp; Managing Director, said: <em>\u201cWhen we founded Sun Siyam in 1990, and later opened our first resort in 1998, our goal was simple, to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.\u201d<\/em><\/p>\r\n\r\n\r\n\r\n<p dir=\"ltr\">Deepak Booneady, Chief Executive Officer, added: <em>\u201cThis rebrand is not just about design, it is about experience. It is about cultural authenticity, purpose-driven hospitality, and creating moments that spark joy. With the Maldives\u2019 widest choice of villas, the region\u2019s most generous premium all-inclusive plan, and now our Signature Experiences, we are setting the stage for the future of island travel.\u201d<\/em><\/p>\r\n\r\n\r\n\r\n<p dir=\"ltr\">With a redesigned website now live at <a href=\"http:\/\/sunsiyam.com\/\" target=\"_blank\" rel=\"noopener\">sunsiyam.com<\/a>, the new brand identity ties together every touchpoint, across print, digital and guest experience, with a fresh look and feel that is unmistakably Maldivian, yet confidently modern.<\/p>\r\n\r\n\r\n\r\n<p dir=\"ltr\">The group selected the best experts in their fields to orchestrate the rebrand:\u00a0JHAGGER&amp;CO\u00a0as lead brand advisors, driving a year\u2011long project that began with in\u2011depth audience research and an internal reset of vision, purpose, and values;\u00a0Lee McNichol and Jose Rivero, Founders and Creative Directors of London based StudioSixty7, to refine, restyle and refresh interior environments; and\u00a0Maldives hospitality pioneer, Dominik Ruhl, who helped the team to develop and implement new operational standards as well as signature experiences, embedding the new brand standards in the day to day service.\u00a0With an incredible execution by the island operations team, General Managers and Resort Managers, led by VP of Operations at Sun Siyam, Abdulla Thamheed, as well as Sun Siyam\u2019s brand sales, marketing, and public relation teams, the result is a warm, vibrant design system that retains its Maldivian soul while embracing a contemporary edge.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mal\u00e9, Maldives, September 10th, 2025 \u2013 Sun Siyam today unveils a milestone transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the brand (r)evolution introduces a bold new brand statement anchored in The Home of the Maldivian Spirit, reinforcing the group\u2019s position as one of the Maldives\u2019 most culturally authentic [&hellip;]<\/p>","protected":false},"author":3,"featured_media":118130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"custom","single_blog_custom":"115649","parallax":"1","layout":"right-sidebar","sidebar":"inner-blog-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[9],"tags":[],"language":[],"class_list":["post-118241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotels-resorts"],"acf":[],"_links":{"self":[{"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/posts\/118241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/comments?post=118241"}],"version-history":[{"count":1,"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/posts\/118241\/revisions"}],"predecessor-version":[{"id":119075,"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/posts\/118241\/revisions\/119075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/media\/118130"}],"wp:attachment":[{"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/media?parent=118241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/categories?post=118241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/tags?post=118241"},{"taxonomy":"language","embeddable":true,"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/language?post=118241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}