Riyadh, April 8, 2025 \u2013 Hotel management company \u201cAdeera\u201d, a PIF company, has signed a Memorandum of Understanding (MoU) with Armah Sports, a leading fitness brand in the Kingdom of Saudi Arabia, to introduce a technology-driven and guest-centric luxury wellness and fitness experience across its properties.<\/p>\r\n\r\n\r\n\r\n
Armah Sports having distinguished experience and have established multiple fitness chains since 1994, becoming the fitness center chain in Saudi Arabia and playing a part in shaping the industry. As part of the partnership, Armah Sports & Adeera will introduce cutting-edge wellness concepts tailored to Adeera\u2019s hospitality offerings. The collaboration will focus on designing and equipping premium, sustainability-driven wellness and fitness facilities, curating exclusive activations and services to enhance guest experiences, and ensuring seamless operational excellence in fitness facility management.<\/p>\r\n\r\n\r\n\r\n
Stefan Leser, CEO of Adeera, said: \u201cWe believe luxury hospitality and guest wellbeing go hand in hand. True hospitality is a holistic experience, enabling our guests to prioritise their health and lifestyle seamlessly, even when they are away from home. With this agreement, Adeera and Armah Sports set the stage for a new era in hospitality, where fitness, wellness and sustainability come together for guests seeking balance, rejuvenation and world-class facilities.\u201d<\/p>\r\n\r\n\r\n\r\n
Fahad Al Haqbani, CEO of Armah Sports, added: \u201cOur mission has always been to transform fitness and wellness spaces by integrating cutting-edge technology, sustainable practices and top-tier expertise. This partnership with Adeera will allow us to bring our industry-leading solutions into the heart of luxury hospitality.\u201d<\/p>\r\n\r\n\r\n\r\n
Adeera aims to transform luxury hospitality in the Kingdom by blending the warmth and generosity of Saudi hospitality with the evolving preferences of modern travellers. As health-conscious and sustainable travel experiences continue to gain momentum, this collaboration offers a harmonised approach to wellness-focused hospitality. Armah Sports, a leader in sustainable fitness innovation, has pioneered eco-conscious fitness centres incorporating BMS solutions, LEED-certified green buildings and plastic-free environments, which aligns with Adeera\u2019s dedication to sustainability and excellence.<\/p>","protected":false},"excerpt":{"rendered":"
Riyadh, April 8, 2025 \u2013 Hotel management company \u201cAdeera\u201d, a PIF company, has signed a Memorandum of Understanding (MoU) with Armah Sports, a leading fitness brand in the Kingdom of Saudi Arabia, to introduce a technology-driven and guest-centric luxury wellness and fitness experience across its properties. Armah Sports having distinguished experience and have established multiple […]<\/p>","protected":false},"author":1,"featured_media":111472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"custom","single_blog_custom":"115649","parallax":"1","layout":"right-sidebar","sidebar":"inner-blog-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[9],"tags":[],"language":[],"class_list":["post-111470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotels-resorts"],"acf":[],"_links":{"self":[{"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/posts\/111470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/comments?post=111470"}],"version-history":[{"count":1,"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/posts\/111470\/revisions"}],"predecessor-version":[{"id":116584,"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/posts\/111470\/revisions\/116584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/media\/111472"}],"wp:attachment":[{"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/media?parent=111470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/categories?post=111470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/tags?post=111470"},{"taxonomy":"language","embeddable":true,"href":"https:\/\/syyaha.com\/en\/wp-json\/wp\/v2\/language?post=111470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}