TM Roh to lead the Device eXperience Division as Acting Head

Riyadh, Saudi Arabia – Apr. 09, 2025 – Samsung Electronics today announced that TM Roh, Head of Mobile eXperience (MX) Business, will serve as the Acting Head of the Device eXperience (DX) Division.

The company also named Won-joon Choi as the newly created Chief Operating Officer (COO) of the MX Business.

• TM Roh named Acting Head of the Device eXperience Division, in addition to his current role as Head of Mobile eXperience Business; previously President and Head of Mobile eXperience Business and Head of the Corporate Design Center
• Won-joon Choi named COO of Mobile eXperience Business, in addition to his current roles as Head of R&D Office and Head of Global Operation Team of Mobile eXperience Business; previously President and Head of R&D Office and Head of Global Operation Team of Mobile eXperience Business
• Cheolgi Kim named Head of Digital Appliances Business; previously Executive Vice President and Head of Strategic Marketing Office of Mobile eXperience Business