Abdul Latif Jameel Electronics Announces Strategic Partnership with Beko

Riyadh, Saudi Arabia – Feb. 6, 2025 – Abdul Latif Jameel Electronics (ALJ) is excited to announce a strategic partnership with Beko, the market leader in Europe, during a special signing ceremony held at their newly opened store in Riyadh. The event welcomed both companies’ management teams, media representatives, and journalists.

Mr. Sandeep Sihgal, the Managing Director of Abdul Latif Jameel Electronics, expressed his enthusiasm for the collaboration. “This strategic partnership with Beko is a significant milestone for us as we work towards advancing our growth vision in the region. Together, we aim to redefine the home appliance landscape in Saudi Arabia and ensure Beko becomes a star brand in the market.”

Mr. Murat Kahriman, the Regional Managing Director of Beko Middle East & Gulf, emphasized the importance of this partnership for Beko’s expansion. He stated, “We are proud to partner with Abdul Latif Jameel Electronics to strengthen Beko’s presence in Saudi Arabia. Combining ALJ’s deep market expertise with our commitment to innovation and quality, we aim to bring high-performance, energy-efficient home appliances to local households. This partnership is a key step in our regional growth strategy.”

Abdul Latif Jameel Electronics are inviting their wide audience to visit the Beko section in Abdul Latif Jameel stores to learn more about Beko’s advanced and high-quality products.