Samsung Saudi Arabia launches the leading Galaxy S25 series in Riyadh in line with the global Galaxy Unpacked event

Riyadh, KSA, 28 Jan 2025 – Samsung Electronics Saudi Arabia announced the launch of the latest flagship devices from the prominent Galaxy S25 series with AI innovative technologies. The launch ceremony took place in Riyadh at the “Al Masaa café” – registered in the Guinness Book of World Records as the largest café in the world -, this came in line with the global Galaxy Unpacked event that was held on Wednesday 22^nd of January 2025.

As part of Samsung’s dedication and keenness to provide unique experiences that enhance its position as a leading company in the smartphone’s market, guests including media representatives, techies and VIPs  had the opportunity to experience Samsung’s latest innovation during the launch event, explore the advanced technological capabilities and learn about the standout features of these flagship devices, that included three categories, namely the “Galaxy S25 Ultra”, “Galaxy S25 Plus”, and finally the “Galaxy S25”.

Given the importance of the event, in a stunning display of innovation and luxury, Samsung displayed its logo alongside the latest flagship devices on one of the largest LED screens in the Kingdom—right on the iconic Kingdom Tower in Riyadh. The Kingdom Tower is a unique icon in the capital that reflects the rich culture, luxury and is also a go to touristic landmark, attracting visitors from across the globe. By leveraging this iconic venue for the latest launch, Samsung effectively reinforces its commitment towards enhancing its presence in Saudi Arabia market, being one of the main pivotal strategic markets to its regional and global expansion plans.

Commenting on the launch, “We are thrilled to introduce the Galaxy S25 in Saudi Arabia, a pivotal market within our global strategy and one of the fastest-growing regions in digital transformation and technological adoption. The Galaxy S25 is more than just a high-end smartphone; it represents an integrated experience that combines cutting-edge technology with intelligent design. Our mission goes beyond delivering advanced devices—we aim to create meaningful innovations that elevate everyday life. This launch underscores Samsung’s dedication to sustainable innovation and delivering products that exceed user expectations while enhancing their daily experiences.” Said Hendrick Lee, president of Samsung Electronics Saudi Arabia

Additionally, he explained that the Galaxy S25 series is not just advanced smartphones, as they represent an integrated experience that combines both advanced innovative technologies and smart design.

Lee added that Samsung’s role goes beyond providing modern devices; it is more about creating positive impact and change to enhances the users’ quality of life. Hence, this launch confirms Samsung’s commitment to offering sustainable innovation and providing advanced products that meet users’ aspirations and enhance their daily experiences.

The Galaxy S25 series is a bold leap that offers the utmost levels of innovation, as it relies on advanced AI technologies that redefine the smartphone experience in an unprecedented way. Thanks to high-performance data processors equipped with advanced algorithms to improve performance speed and energy efficiency, along with smart cameras powered by AI to automatically adjust settings and capture high-quality images with exceptional clarity and colors, this series also provides a tailored experience to ensure easy and personalized experience that meets all the users’ expectations.

It’s also worth noting that Samsung’s choice to launch its latest flagship devices in the Kingdom of Saudi Arabia as it offers an incubator environment for new tech solutions and advanced technology, thanks to the increasing investments in the digital infrastructure, also confirms the company’s keenness to meet the needs of Saudi users who aspire to the latest global technological solutions.

Samsung Electronics Saudi Arabia, announced the kick off of pre-booking for new phones through its website:

https://www.samsung.com/sa_en/smartphones/galaxy-s/