Launching Saudi Arabia’s First Generative AI-Powered Automotive AI Agent: Petromin and Gupshup Drive Innovation in Customer Experience

Jeddah, Kingdom of Saudi Arabia, 13 January 2025– Petromin Corp, a global leader in mobility solutions, has partnered with Gupshup, the leading conversational AI platform, to introduce PETROMINit!, a first-of-its-kind advanced Customer Service AI Agent in the Kingdom of Saudi Arabia. The AI Agent leverages Generative AI capabilities on Gupshup Conversation Cloud to offer seamless and efficient vehicle support in both Arabic and English.

PETROMINit! is available on WhatsApp, offering customers seamless and instant access to support through a familiar and convenient channel. By simply messaging on +966 9200 22776 in natural language, customers can instantly engage with the Generative AI-powered AI Agent. PETROMINit! leverages advanced large language models (LLMs) and natural language understanding to deliver remarkably human-like support interactions akin to speaking with a live automobile support specialist.

“At Petromin Corp, we’re reimagining automotive customer service through the power of intelligent AI Agents. PETROMINit! isn’t just a technological upgrade—it’s a strategic leap forward that demonstrates how autonomous AI can fundamentally transform customer engagement. Through our collaboration with Gupshup, we are proud to introduce a solution that redefines convenience for our customers and sets a new standard for automotive customer support in Saudi Arabia. The AI Agent saw strong early adoption, with nearly half of Petromin Corp’s WhatsApp users exploring the AI features in just the first month of its launch. A majority of the queries came for vehicle quick service and loyalty points.”, said Hussein M Dajani, Group Chief Marketing and Customer Centricity Officer, Petromin Corporation.

Customers can access support for a comprehensive range of services including vehicle quick servicing from Petromin Express, Petromin Autocare, Petromin Autocare EV solutions, Petromin Autocare premium repair options, Petromin body & paint, Petromin Tristar, and loyalty points assistance. The PETROMINit! AI Agent makes it easier for customers to get support during urgent situations, such as a car breakdown. Instead of searching for the nearest service station, they can now conveniently get assistance by chatting on WhatsApp.

“AI Agents are driving a radical transformation in customer engagement across industries. They provide a delightful, empathetic, instant, accurate, and personalized experience to consumers. We’re excited to partner with a visionary company like Petromin to redefine automotive customer service”, said  Beerud Sheth, Founder & CEO of Gupshup.

The partnership highlights the emerging landscape of Agentic AI—intelligent systems that can understand context, learn from interactions, and dynamically adapt their responses. Gupshup’s agent framework enables these AI assistants to operate with unprecedented autonomy, making decisions and providing solutions based on sophisticated prompt engineering and comprehensive training. PETROMINit! is more than a service tool; it’s a glimpse into the future of customer interaction, where AI becomes an intelligent, context-aware partner in solving complex challenges.

The launch marks just the beginning of PETROMINit!’s capabilities. In the future, Petromin Corp plans to expand the AI agent’s functionality to encompass a comprehensive suite of automotive services through Petromin Corp’s partnerships.