Hendrick Lee: The Launch of Samsung Wallet reflect our commitment to deliver cutting-edge technology

Riyadh, Kingdom of Saudi Arabia – Dec. 17, 2024 :  As digital innovation transforms the economic landscape, Samsung Electronics Saudi Arabia proudly takes the lead with the launch of Samsung Wallet.

With great pride in this groundbreaking achievement, Mr. Hendrick Lee guided the initiative, delivering a solution that significantly enhances convenience and security in digital payments and card management in the Saudi market.

In this insightful interview, Mr. Lee discusses the significance of the Samsung Wallet launch for the company, the strategic partnership with the Saudi Central Bank (SAMA), and the pivotal role Samsung Wallet plays in advancing the goals of Saudi Vision 2030.

Join us as we explore the vision and commitment driving Samsung’s initiatives in Saudi Arabia, and discover how the Samsung Wallet is revolutionizing the financial experience for consumers across the Kingdom.

Q1: As the president of Samsung Electronics Saudi Arabia, how proud are you of the launch of Samsung Wallet, and what does this milestone mean for the company? I am immensely proud of the launch of the Samsung Wallet, as it represents a significant milestone in our journey to innovate and enhance the digital experience for consumers in Saudi Arabia. This launch not only reaffirms our commitment to delivering cutting-edge technology but also demonstrates our proactive approach in meeting the evolving needs of our customers. It signifies our role as a leader in driving digital transformation within the Kingdom.

Q2: Could you discuss the significance of the partnership with SAMA and how it reinforces Samsung’s commitment to fostering financial innovation in Saudi Arabia?

Our partnership with the Saudi Central Bank (SAMA) is pivotal as it underscores our dedication to promoting financial innovation in the Kingdom. Collaborating with such a respected institution enables us to ensure that Samsung Wallet adheres to the highest standards of security and regulatory compliance. This partnership reflects our shared vision of advancing financial technology in Saudi Arabia, facilitating greater access to digital solutions for consumers and businesses alike.

Q3: In what ways does Samsung Wallet contribute to the realization of Saudi Vision 2030, and how do you foresee its impact on the Kingdom’s digital economy as a whole?

A3: Samsung Wallet plays an important role in realizing the goals of Saudi Vision 2030 by enhancing the accessibility and efficiency of digital financial services. By providing a secure and user-friendly payment solution, we are fostering a culture of digital transactions, As Samsung Wallet gains traction, it will contribute to the growth of the digital economy, driving innovation and facilitating new business models that align with our vision for a tech-driven future.

Q4: What are Samsung’s long-term strategic goals in Saudi Arabia with the launch of Samsung Wallet, and how do these goals align with the company’s broader global vision?

A4: Our long-term strategic goals in Saudi Arabia focus on establishing Samsung Wallet as the preferred digital payment solution while continuing to invest in technological advancements that add value to our customers. This aligns with our broader global vision of being at the forefront of innovation in the digital payment landscape. By customizing our offerings to meet local needs, we aim to strengthen our market presence and contribute positively to the overall digital ecosystem in the Kingdom.

Q5: What overarching message do you wish to impart to potential Samsung Wallet users regarding the brand’s vision and commitment to their financial empowerment?

A5: The message to Samsung Wallet users emphasizes empowerment and trust. At Samsung, we are committed to providing a secure, convenient, and comprehensive digital payment solution that aligns with modern lifestyles. Samsung Wallet is designed to streamline everyday transactions by offering a suite of features that simplify managing finances, including the convenience of adding your cards to the wallet, which will be available soon. As innovation continues, our goal is to support users on their financial journeys and help them navigate the evolving digital landscape with confidence.