Hendrick Lee: The new Samsung store we just opened in Saudi Arabia marks a significant milestone as it is the first of its kind in the country

In a landmark event for Samsung Electronics in Saudi Arabia, we are honored to present this interview with Mr. Hendrick Lee, the president of Samsung Electronics Saudi Arabia. This interview takes place during the inauguration of our first Samsung store in Riyadh, a momentous occasion that highlights our commitment to the Saudi market and our desire to enhance consumer engagement.
As we embark on this exciting journey, Mr. Lee shares insights into the significance of this new store, which serves as a vital space for consumers to experience Samsung’s latest technologies. He also discusses the strategic partnership with Abdul Latif Jameel Electronics, explaining how this collaboration not only expands the reach but also enriches the customer experience.
In this interview, we explore Mr. Lee’s vision about this store store, Samsung’s future in the Saudi market, and our unwavering commitment to quality and innovation.

Can you tell us more about the new Samsung store you just opened? As this is the first Samsung store in Saudi Arabia, what makes this opening a milestone, and why is this store significant for the brand’s local presence?
The new Samsung store we just opened in Saudi Arabia marks a significant milestone as it is the first of its kind in the country. This store is crucial for our brand’s local presence because it serves as a dedicated space where consumers can experience our latest technologies firsthand.
At this store, customers can interact with our full range of products, receive personalized assistance from knowledgeable staff, and participate in immersive demonstrations. This unique shopping experience is designed to foster a deeper connection between the brand and our customers, allowing them to fully understand the benefits and features of our innovations.
Moreover, opening this store symbolizes Samsung’s commitment to the Saudi market, reflecting our desire to enhance customer engagement and accessibility to our cutting-edge technologies. We believe this store will not only elevate the shopping experience for our consumers but also strengthen our presence in the rapidly growing electronics sector in Saudi Arabia.

 Could you elaborate on the partnership with Abdul Latif Jameel (ALJ) and explain how this collaboration enhances Samsung’s reach and improves the customer experience? Our partnership with Abdul Latif Jameel Electronic is a strategic collaboration that significantly enhances Samsung’s reach and improves the customer experience in Saudi Arabia. Abdul Latif Jameel Electronic is a well-respected and established player in the region, with extensive knowledge of the local market and strong relationships across various sectors. By partnering with Abdul Latif Jameel Electronic, we gain access to a wide distribution network that ensures our products are readily available to consumers throughout the country. This partnership allows us to efficiently manage logistics, sales, and ensuring that our customers receive timely support and high-quality service. Moreover, Abdul Latif Jameel Electronic’s commitment to excellence aligns with Samsung’s values, fostering collaborative training programs and promotional activities that elevate brand awareness and consumer education about our products. Together, we are dedicated to providing a seamless shopping experience, whether through in-store demonstrations, or exclusive offers that resonate with Saudi consumers. This collaboration not only strengthens our market presence but also enhances the overall satisfaction and engagement of our customers.

 What is your vision for this store in terms of its objectives, and what do you hope to achieve for Samsung in the Saudi marke? My vision for this store revolves around several key objectives that align with our commitment to the Saudi market. First and foremost, we aim to create an immersive experience where customers can engage with our latest technologies and products firsthand. By offering personalized demonstrations and expert advice, we want to enhance consumer understanding and appreciation of our innovations. Another objective is to strengthen our brand presence in Saudi Arabia by building deeper connections with our customers. We want this store to serve as a community hub where consumers can gather to learn about new products, attend special events, and interact with the Samsung brand in a meaningful way. Additionally, this store will play a vital role in gathering valuable consumer insights and feedback, allowing us to adapt and refine our strategies based on local preferences. Ultimately, we hope to achieve increased brand loyalty and customer satisfaction while expanding our market share in the competitive electronics sector in Saudi Arabia.

 What is Samsung’s future vision for its electronics and home appliances in the Saudi market, particularly regarding innovation and consumer engagement? Looking ahead, Samsung’s future vision for its electronics and home appliances in the Saudi market is centered on continuous innovation and deepening consumer engagement. We aim to integrate the latest technologies into our product offerings, such as advanced smart home solutions and AI capabilities, to create a more connected and convenient lifestyle for Saudi consumers. In terms of innovation, we will focus on developing energy-efficient and sustainable products that cater to the unique needs of the region, such as appliances designed for the hot climate and tailored to local preferences. This commitment aligns with our overarching goal of promoting environmentally responsible solutions that benefit both consumers and the planet. Additionally, we seek to enhance consumer engagement by creating more interactive and personalized experiences. This includes leveraging digital platforms and social media to communicate and connect with our audience, as well as hosting events and workshops that educate consumers about our products and technologies. By maintaining a strong focus on innovation while fostering meaningful connections with our customers, Samsung aims to solidify its leadership in the Saudi market and ensure that we meet the evolving demands and aspirations of local consumers.

 What message would you like to share with Samsung customers in Saudi Arabia regarding the brand’s commitment to quality, innovation, and customer satisfaction Our commitment to Saudi customers is unwavering. We are dedicated to providing top-quality products that incorporate the latest innovations, ensuring that your experience with Samsung is nothing short of outstanding. Your satisfaction is at the heart of everything we do, making Samsung closer to you in every way possible.