SAMSUNG LAUNCHES ‘BETTER TOGETHER’ IN PARTNERSHIP WITH SHAHID, AND OSN+ FOR THE ULTIMATE TV VIEWING EXPERIENCE

Samsung Electronics, Middle East and North Africa, a global leader in technology and innovation, is proud to announce the launch of its ‘Better Together’ regional campaign, in collaboration with leading VOD platforms Shahid, and OSN+. This strategic alliance emphasises Samsung’s commitment to delivering the ultimate TV viewing experience, bringing consumers closer to their favourite entertainment, sports, and local content in ways never seen before.

At the heart of the ‘Better Together’ campaign is Samsung’s new era of AI-driven TVs, including the Neo QLED 8K, which push the boundaries of innovation with advanced features and unparalleled viewing quality. These televisions transform any living space into a personalised cinema, ensuring that every scene is as lifelike as the world around us. Utilising 8K AI Upscaling Pro, users can enjoy their favourite shows and movies in breathtaking clarity. The collaboration with VOD partners brings the added value of a superior content experience that perfectly complements this innovative technology.

To celebrate this launch, Samsung Electronics is excited to announce an exclusive promotional offer across the region – enjoy up to 12 months of free content from the best MENA platforms, along with complimentary gifts when you purchase a new Samsung TV with AI Upscaling.

Mustafa Sadick, Head of TV & AV at Samsung Electronic MENA, stated, “Our ‘Better Together’ campaign is a testament to Samsung’s dedication to enhancing home entertainment for our consumers across the region. By partnering with leading streaming platforms like Shahid, and OSN+, we’re able to bring our TV innovations and AI features to life with the best content from our partners, creating a viewing engagement that is truly unparalleled. We believe that our new era of Samsung AI TVs are redefining how viewers enjoy their favourite shows, movies, and sports games at home.”

Shahid – Bringing Unlimited Access to the Best Arabic Content

Through its partnership with Shahid, the leading Arabic VOD service in the region, Samsung is bringing the top local series and movies directly to viewers on the 2024 Neo QLED 8K TVs, powered by the advanced NQ8 AI Gen3 processor. This technology upscales 4K content up to 90% resolution of native 8K content, ensuring that every detail presented with remarkable realism. Scott Weeman, Director of Partnerships from Shahid commented: “As an anchor launch partner for Samsung TV Plus in MENA, we are excited to deepen our partnership with Samsung, a vital collaborator in advancing Shahid’s streaming experience. Together, we are enhancing the customer journey, making it easier for users to engage with our content while benefiting from cutting-edge technology to deliver the highest content quality across Shahid’s extensive entertainment library and live sports.”

Samsung TVs of models 2022-2024 also feature Samsung TV Plus, an ad-supported TV and video service with over 20 built-in channels that provide a diverse array of live global and local programming, including popular series from MBC’s Shahid, all optimised for the best picture quality.

OSN+ – Elevating Home Entertainment with Premium Content in Stunning Clarity

Samsung’s AI technology takes OSN+’s content to new heights. Every scene is brought to life with vibrant visuals on the 2024 Neo QLED 8K TV, ensuring that viewers experience the latest global entertainment in its most vivid form. Through its partnership with OSN+, the home of premium entertainment, Samsung viewers in the Middle East can enjoy the exclusive premiere of The Penguin, the highly anticipated HBO Original limited series, debuting on September 20th, 2024. With the newly launched OSN+ Premium plan and Samsung’s AI technology viewers can indulge in this eight-episode series, a spin-off from Matt Reeves’ critically acclaimed The Batman, in stunning 4K UHD and Dolby Atmos and embark on a deeper exploration into the complex character of Oz Cobb, better known as ‘The Penguin’, alongside thousands of hours of unmissable content from Max, HBO, NBC Universal and more.

‘Better Together’ seeks to enhance home entertainment by merging Samsung’s cutting-edge TV technology with premium content from leading streaming platforms. The goal is to bring unparalleled quality and variety directly to viewers, transforming how they enjoy their favourite shows and movies.

For more information on how to avail the exclusive offer, please visit www.samsung.com to experience your best-in-class cinema at home.

About Samsung Electronics Co., Ltd. Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, memory, system LSI, foundry, and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com