Apparel Group Kicks Off First Skechers Social Event in Riyadh

Apparel Group, a global powerhouse in retail and lifestyle brands, proudly announced the successful launch of the inaugural Skechers Social Event at View Mall Riyadh on March 6th, 2024. The event was marked by the unveiling of Skechers’ latest collections, including the Skechers UNO range, Skechers Street range, and the limited-edition Eid collection, setting a vibrant backdrop against the dynamic city of Riyadh. This premier event aimed to forge unforgettable connections and experiences, captivating audiences across various social media platforms and stimulating meaningful interactions.

The involvement of renowned influencer Hassan Ghoneim was also noted, adding a layer of engagement with the event. By crafting engaging content for diverse social media platforms, Skechers set out to captivate its audience and stimulate meaningful interactions, further enriching the event’s appeal with the presence of key influencers and media communities.

Skechers, as a leading lifestyle and performance brand under the Apparel Group umbrella, is keen on breaking the mold with creative and engaging community interactions that extend beyond conventional sports-centric activations. The event showcased the brand’s commitment to innovative engagement strategies that resonate deeply with its audience, featuring the Skechers UNO range known for its unique air-cushioned comfort, the Skechers Street range that brings street style to performance wear, and the exclusive Eid collection that combines traditional elegance with modern design.

Mr. Neeraj Teckchandani, CEO of Apparel Group, expressed his excitement about the event’s impact and the bright future it heralds for the brand: “The Skechers Social Event in Riyadh marks a pivotal chapter for our brand in the Kingdom. It reflects our dedication to engaging with the community in dynamic and inspiring ways. Highlighting our latest collections, including the Skechers UNO range, Skechers Street range, and the limited edition Eid collection, this event sets a new standard for brand interaction. We are excited about the positive effects it will have on our brand visibility and engagement with our target demographics.”

The Skechers Social Event stands as a testament to the brand’s innovative approach to community engagement, setting a new benchmark for future initiatives. As Skechers continues to explore new frontiers, events like these play a crucial role in reinforcing its leadership in the lifestyle and performance sectors, promising an exciting future for the brand and its audience.