Park Avenue Mall in Partnership with SAUDI ARABIA FASHION WEEK,a project of Black Horse Marketing Celebrates a Landmark Fashion Show

In an unprecedented celebration of style and creativity, Park Avenue Mall, in partnership with SAUDI ARABIA FASHION WEEK, hosted a groundbreaking fashion show that marked its first-ever occurrence in the heart of Saudi Arabia. The event, which took place on 23^rd Feb 2024, drew an impressive crowd of over 120,000 and over 5000 visitors attended the fashion show, including notable figures from the fashion industry, influencers, and fashion enthusiasts from around the globe making the fashion show the largest fashion show in the history of Kingdom of Saudi Arabia.

This historic event was not only a showcase of the latest trends and designs but also a significant step towards promoting the burgeoning fashion industry in Saudi Arabia. The collaboration between Park Avenue Mall and SAUDI ARABIA FASHION WEEK is a testament to the Kingdom’s commitment to becoming a global fashion hub, aligning with Vision 2030 and supporting the Ministry of Culture’s declaration of the year as the Year of Fashion 2024.

The fashion show featured an array of talented designers, both local and international, who presented their collections that beautifully melded traditional Saudi aesthetics with contemporary fashion trends. The event was a vibrant display of innovation, highlighting Saudi Arabia’s rich cultural heritage while embracing the future of fashion.

“The success of this fashion show is a clear indicator of the potential within the Saudi Arabian fashion industry. We are honored to have been a part of this historic moment alongside SAUDI ARABIA FASHION WEEK,” said Abdulrahman Essa Aljuwaied CEO, Veda real estate. “This event not only showcases the talent and creativity that exists within our country but also propels us forward in our mission to make Saudi Arabia a global fashion destination.”

“ This Partnership aims to play a vital role on making Riyadh a fashion destination around the Globe by attracting and supporting Emerging designers from all around the world “ said Omar Agha Founder, Saudi Arabia Fashion Week.

As Saudi Arabia continues to open its doors to the world, events like this fashion show underscore the Kingdom’s dedication to cultivating creativity and innovation across all cultural spheres. Park Avenue Mall and SAUDI ARABIA FASHION WEEK are proud to contribute to this vision, paving the way for a bright and fashionable future.