R&B Turns Jazan Roundabout into a Fashion Statement!

JAZAN, Saudi Arabia — R&B has transformed one of Jazan’s most prominent roundabouts near Kadi Mall with a striking new installation.
At the centre of the high-traffic roundabout stands a life-size representation of R&B’s signature blue shopping bag — an iconic symbol of the brand — turning a familiar landmark into a distinctive visual statement. The installation reflects R&B’s growing connection with the city and its commitment to engaging customers beyond the retail space.
The move comes as R&B marks over two years of sustained retail presence in the city, with stores operating at both Kadi Mall and Al Rashid Mall. The two locations have together served as destination for family shoppers across the Jazan region, establishing a loyal customer base.
This initiative is part of R&B’s broader branding strategy across Saudi Arabia. With 62 stores currently operating across the Kingdom of Saudi, the brand continues to strengthen its position as a leading fashion and lifestyle retailer with more stores opening soon across KSA. Looking ahead, R&B aims to reach 100 stores in Saudi Arabia by the end of 2026, reinforcing its commitment to growing its presence and visibility nationwide.