Saudi Arabia – 22 October 2024: The countdown has begun for the highly anticipated opening of Noto in Jeddah, where enthusiasts of Italian gastronomy are set to indulge in an exquisite culinary experience. Nestled in the heart of Al-Tahlia Street, Jeddah—often referred to as the Bride of the Red Sea—this establishment will be the first Noto restaurant in Saudi Arabia, following the success of its locations in Saint-Tropez, Marrakech, Deauville, and Paris.
Noto stands out with its stunning fusion of contemporary design, luxurious ambiance, and unparalleled cuisine. With an unwavering commitment to detail, it is the only Italian restaurant in Jeddah to offer captivating live entertainment, elevating the dining experience to new heights.
On this occasion, Mr. Yasser Sharbatly, Vice President of Al-Nahla Group and Head of the Hospitality and Hotels Sector, emphasized the significance of the food and beverage industry within the Kingdom’s economy. He highlighted its pivotal role in achieving Saudi Vision 2030 and improving the quality of life for citizens. He noted that the food and beverage sector is one of the largest economic sectors in the Kingdom, encompassing a wide array of businesses and ventures.
He remarked, “Investment in the hotel and restaurant sector in our region amounts to $53 billion and continues to grow annually, driven by population expansion and rising individual incomes, alongside government support for major tourism, entertainment, and shopping initiatives.”
Mr. Hassan Sharbatly, CEO of Al-Nahla Group for Hospitality, expressed his enthusiasm for welcoming Noto into the Al-Nahla family. He stated, “Noto is committed to redefining the dining experience and appealing to the refined tastes of both residents and tourists who appreciate the rich culture and cuisine of Italy. Inspired by the Sicilian island, particularly the town of Noto, this restaurant embodies the spirit and authenticity of traditional Italian fare, offering a delightful journey through the finest Italian dishes in Jeddah.”
The opening of Noto in Jeddah is part of Al-Nahla Group’s strategic plan to expand its diverse portfolio of upscale dining establishments across Saudi Arabia. With this new venture, the group aims to provide a variety of unique and distinguished options for hospitality enthusiasts in the region, further solidifying its status as a leader in the industry.
It is noteworthy that Elite Hospitality Group recently launched Manko and Amar restaurants, along with Café Lapérouse in Jeddah, to enhance its brand portfolio and is preparing to unveil Mimosa restaurant by the end of the year.
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