سياحة

Skyscanner launches new Arabic language experience for travellers in the Middle East

Leading global travel marketplace Skyscanner today announced the launch of Arabic language on desktop and mobile web. In an effort to offer travellers a more localised and user-friendly experience, Skyscanner has rolled out the Arabic language offering across all domains, including UAE and Saudi Arabia

Travellers in the Middle East visiting Skyscanner on desktop, mobile web or via the app will now be able to select Arabic as a language option to access more localised content, including local currency and a better user experience when linking to partner sites to complete their travel bookings

In addition, when travellers select a flight option with a partner, they will automatically be redirected to the Arabic locale on the partner’s site, where it is offered as a language option, ensuring for a smoother, more user-friendly experience

“We know from our traveller data that there is pent-up demand to get out and travel again. Now travellers in the Middle East looking to plan that all important next trip will be able to choose Arabic as their language of choice when visiting Skyscanner on web and mobile, giving them easy access to all of Skyscanner’s leading flight search, comparison and booking features.” said Ayoub El Mamoun, Global Travel Expert, Skyscanner

Travel is returning in the region at a strong pace. On Skyscanner, interest in both domestic and international flights have increased steadily from UAE travellers, with a lift of 23% in searches and even more dramatically from Saudi travellers, where there was an increase of 110% in searches from February to March of this year

UAE

23% month over month increase in searches on Skyscanner, March 2021 vs February 2021

Top searched countries in March

India

Philippines

Pakistan

United Kingdom

Russia

Saudi Arabia

110% month over month increase in searches on Skyscanner, March 2021 vs February 2021

Top searched countries in March

Saudi Arabia

India

Pakistan

Philippines

Egypt

According to a recent YouGov survey, commissioned by Reed Exhibitions, ahead Arabian Travel Market 2021, the money that Middle East travellers spend on international leisure travel will begin to exceed 2019 levels in as little as three years. Skyscanner is already a well-established player in the region, with Etihad Airways, Emirates and Air Arabia all participating in the travel marketplace’s direct booking platform

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