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FINN PARTNERS’ UAE REGIONAL PARTNER GULF REPS WINS REGIONAL PR ASSIGNMENT FROM VISTAJET

GULF REPS, one of the region’s leading independent travel consultancies, and a regional partner of FINN Partners Global Travel & Lifestyle Group, has been appointed to handle public relations and communications in the UAE for VistaJet, the first and only global business aviation company. This forms part of a wider appointment as FINN Partners, which already manages the PR for VistaJet in Asia, has also been appointed as the agency on record for Europe

As part of its long-term collaboration with FINN Partners, UAE-based GULF REPS will be responsible for regional PR activity, supporting VistaJet – which is part of Dubai-based Vista Global Holding – in implementing strategic communications in key growth markets across the GCC. GULF REPS will be tasked with amplifying the leading global private aviation brand for business and leisure travellers, educating the market on the benefits of business aviation and the VistaJet model, whilst promoting VistaJet’s recent product launches and initiatives including VistaJet Private World, its record-breaking Global 7500 fleet, and the Sustainability in Aviation commitment

Nazar Musa, Managing Partner for GULF REPS commented: “We are delighted to have been appointed by VistaJet to conduct PR activity across the UAE and wider GCC. Even before COVID, there was increasing interest among corporate and leisure travellers for the luxury experience that private aviation offers. We have now seen a rapid acceleration in demand for private aviation in the last nine months for the many benefits and reassurance it affords. This is true of the corporate market in particular, where guests are looking to business aviation for the stability and availability it offers – this is a key audience we plan to present the benefits of VistaJet’s business offering. The brand is an absolute leader in innovation and we cannot wait to work alongside the team at VistaJet to increase the brand’s reach within each key market as a local brand with a strong global backing and promoting the pioneering product already in place to ultimately drive bookings

Matteo Atti, EVP Marketing and Innovation atVistaJet commented: “We’re excited to appoint FINN Partners to support our global communications strategy and promote the VistaJet brand across the globe. As we come out of an eventful year for the whole industry, private aviation will be even more vital in supporting businesses and the global economy. The UK, UAE, Germany and France are all key markets in which we anticipate further growth, and through FINN Partners’ communications experience and regional market expertise we look forward to presenting our unparalleled service, product offering and commitment to our Members

The account will be spearheaded by Nazar Musa, Managing Partner at GULF REPS

For further information on VistaJet: www.vistajet.com

For further information on GULF REPS visit: www.gulfreps.com

For further information on FINN Partners visit: www.finnpartners.com

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