SAUDIA has launched a new “Mega Brand” campaign covering 6 weeks on TV, social media platforms, as well as Digital OOH. The campaign communicated the unified equity of very unique 10+ product category portfolio of the brand to its consumers, building on & including its iconic Milk ad of the 1990s.
The campaign’s slogan and hashtag in Arabic is ”السعودية فخرنا” which translates to “Saudi Arabia is our pride”, which builds on the brand’s name, which is the country’s, too. The timing also built with the Mega Brand completing 44 years supporting consumers with nutritional, culinary, & treat products. The brand has been committed to work together with all which supported its consumers to overcome the COVID-19 pandemic, restore trust, & grow in-home & out-of-home consumption with a more inclusive, sustainable and resilient future.
“Through our brands, we are humbled with the opportunity to further support our consumers this year, despite the challenges brought about by the global pandemic. “السعودية فخرنا” is a small message we feel & share with all for the incredible work done. More than ever, we are aware of our responsibility to provide healthy and nutritious products for all residents of Saudi Arabia & the beyond. We honor this responsibility & build on it to fulfill our promise to operate sustainably for the growth and welfare of our consumers.”, said Wout Matthijs, CEO of SADAFCO, the mother company of the SAUDIA FMCG brand.