Majid Al Futtaim Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Asia, has launched a new multiplex at Town Square, Jeddah. The inauguration was attended by His Highness Prince Bandar Bin Khalid F. Al Saud; Mr. Nasser Bin Huwaiden Al Ketbi, UAE Consul-General to Jeddah, the admired Saudi singer Mr. Abdulrab Idrees and Mr. Mohamed Al Hashemi, Country Head of Majid Al Futtaim Ventures Saudi Arabia.
The opening of the new entertainment experience marks VOX Cinemas’ 11th movie theatre in Saudi Arabia and consolidates its ambitious expansion plans across the Kingdom as part of its commitment to Vision 2030.
The 12-screen multiplex boasts numerous firsts including the Kingdom’s first MX4D, the newest evolution in 4D cinema, and ICE (Immersive Cinema Experience), which provides a truly sensorial experience. It will also feature IMAX with Laser and two of VOX Cinemas’ signature concepts: KIDS, a colourful and dedicated auditorium for young movie lovers; and VIP, which offers discerning movie lovers a more luxurious experience. Guests can also indulge in their favourite cinema snacks from Nutella and Candy Bar.
VOX Cinemas is dedicated to providing innovative and integrated family entertainment and its Yalla! Bowling experience provides families with a wide array of fun games and activities on site. In January, VOX Cinemas will launch Phase Two, which will see the introduction of a first-of-its-kind entertainment experience called SoCo and additional F&B outlets to complement the cinematic experience. SoCo promises to be the perfect hangout spot for guests looking for world-class leisure and entertainment facilities and will feature nine-hole mini golf, a 12-lane bowling alley, a wide variety of arcade games, as well as an array of F&B outlets.
With a total of 124 screens across 11 movie theatres in four cities, VOX Cinemas is the largest exhibitor by screen count, admissions and market share and the largest independent distributor in the Kingdom. VOX Cinemas was also recently awarded ComScore’s Highest Grossing Exhibitor of the Year in the Middle East at the 2020 META Cinema Forum.
Mohamed Al Hashemi, Country Head at Majid Al Futtaim Ventures KSA, said, “We are proud to partner with Unified Real Estate Development to open VOX Cinemas Town Square, Jeddah which marks our third launch post lock-down and will create job opportunities for 200 people. At VOX Cinemas, we remain fundamentally confident about the future of the cinema industry and will continue with our ambitious growth strategy in support of the Quality of Life program. In the coming months, we will expand our footprint with openings in new cities including Hail and Jubail as part of our commitment to make our innovative and unrivalled leisure and entertainment experiences accessible to everyone, even in remote cities. Saudi Arabia can now proudly say that their cinemas are without question, the best in the world!”
He added, “In the context of emerging markets, no one is embracing cinema as keenly as audiences across the Kingdom and we believe that it will become a top 10 global market for cinema and generate $1 billion in box office revenue in the next three to five years. We believe Saudi Arabia is the only market in the world to have expanded in 2020, which is quite extraordinary given the current climate and highlights how critical it is to the industry’s future. We look forward to leveraging the growth opportunities that Saudi’s burgeoning entertainment sector presents by introducing more world-class integrated entertainment experiences and supporting the Kingdom’s evolution towards its 2030 Vision.”
Prince Bandar Bin Khalid F. Al Saud, President of Unified Real Estate Development Company said, “In VOX Cinemas, we have found a partner that shares the same principles of commitment, ethics and executional excellence that we have at Unified. We are truly delighted to be a part of this world-class cinema in Jeddah, which will offer our customers a unique experience and create over 200 job opportunities. We continue to grow our partnership with Majid Al Futtaim and VOX Cinemas and, we look forward to creating more one-of-a-kind entertainment venues through our partnership, in line with the Kingdom’s Vision 2030 and the Quality of Life Program.”
VOX Cinemas Town Square, Jeddah is opening in compliance with government guidelines and has implemented an all-encompassing sanitisation and physical distancing plan to ensure that guests can have an exceptional experience with added comfort and peace of mind. Guests can enjoy a completely queue-less experience by advance booking tickets online and contactless payment is also available. To ensure physical distancing is maintained, VOX Cinemas has safe distancing ambassadors and instructional signage. These are just some of the innovative measures in place to safeguard the health, safety and wellbeing of guests and employees. For more information and to purchase tickets, please visit ksa.voxcinemas.com.