Samsung and the Mohammed bin Salman Foundation “Misk” Collaborate on Samsung Innovation Campus to Empower Saudi Youth For the Fifth Consecutive Year

Samsung Electronics Saudi Arabia launched in collaboration with Misk Skills’ Immersive program -one of the programs of the Mohammed bin Salman Foundation “Misk”- the fifth edition of the Samsung Innovation Campus in Saudi Arabia, with the aim of empowering Saudi youth, enhancing their expertise, and preparing them for the evolving job market.
This collaboration aims at providing both theoretical and practical training courses in artificial intelligence (AI) and the Internet of Things (IoT), equipping young individuals with the essential skills for professional and career success. It also reflects Samsung’s vision that focuses on developing and strengthening the role of youth in the society, particularly amid the ongoing digital transformation.
In this regard, Hendrick Lee, President of Samsung Electronics Saudi Arabia, stated: “At Samsung, we are committed to developing young talents and enhancing local expertise in AI and digital transformation. We achieve this through a well-defined strategy focused on fostering impactful partnerships, such as our collaboration with the Mohammed bin Salman Foundation “Misk”, which plays a pivotal role in human capital development and achieving sustainable growth.”
From her side, Asma Aljasser, Misk Skills Director, stated “Our impactful partnership with Samsung on the Samsung Innovation Campus has fostered a unique learning experience, empowering Saudi talent in the tech sector. Over five years, Misk in collaboration with Samsung has graduated six cohorts, culminating in the 2024 cohort of 94 trainees who gained advanced expertise in AI and machine learning.”
She further emphasized: “This collaboration is a cornerstone of our efforts to cultivate a generation of national professionals equipped for the tech job market, ensuring their leadership in keeping pace with the latest global advancements in this vital sector.”
It is also worth mentioning, that Samsung Electronics Saudi Arabia aims to enhance its contribution to the development of Saudi society, as more than 500 young men and women have benefited from the program over the past years, with six successful cohorts graduating. Samsung Innovation Campus comes in line with the Kingdom’s vision to create a thriving environment for youth and maintain its leadership in digital transformation.