Apparel Group Sets the Standard for Sports Retail Excellence at Riyadh Marathon 2025

Riyadh, February 2025 – Apparel Group, leading retailer in Saudi Arabia, proudly participated in this year’s Riyadh Marathon Village, held on February 8th next to Kingdom Arena in Boulevard City. With an impressive turnout of 41,000 participants, the event reaffirmed its status as a premier fixture on the Kingdom’s annual sports agenda. Demonstrating its commitment to health and wellness, Apparel Group engaged with runners, families, and fitness enthusiasts through an interactive booth featuring exciting activities and exclusive promotions. Additionally, the Group’s strong sports brands portfolio—including renowned brands such as ASICS, Adidas, MLB, and ACO—underscores its dedication to supporting the athletic community.

Aligned with Saudi Arabia’s Vision 2030, which champions health, wellness, and an active society, the Riyadh Marathon continues to experience remarkable growth in participation and international attendance. Organized and supported by the Saudi Sports for All Federation and the Ministry of Sports, the event has evolved into a key platform for global sports engagement.

Apparel Group offered an immersive and engaging experience at its booth. Attendees participated in a series of interactive sports challenges and explored the latest high-performance sportswear and footwear collections designed for modern athletes and fitness enthusiasts.

Neeraj Teckchandani, CEO of Apparel Group, emphasized the company’s strategic vision, stating, “Our participation in the Riyadh Marathon is a testament to our long-term commitment to fostering a culture of healthy lifestyle across the region. As Saudi Arabia emerges as a leading destination for global sporting events, we see immense potential in supporting this vision while expanding our footprint in the sports retail sector. At Apparel Group, we are dedicated to delivering innovation-driven, performance-focused products that empower individuals to push their limits.”

The Riyadh Marathon remains one of the Kingdom’s premier athletic events, bringing together runners of all levels in an electrifying and competitive atmosphere. Apparel Group’s successful engagement underscores its role as a key contributor to the Kingdom’s dynamic sports ecosystem.

With this milestone event, Apparel Group reaffirms its commitment to supporting large-scale sporting and community initiatives, further driving its mission to inspire, engage, and elevate the sports experience for enthusiasts across the region.