PepsiCo launches new beverage brand, ‘Sting’ in Saudi Arabia

Redefines Beverage Experience at Boulevard Riyadh

PepsiCo’s refreshing beverage brand, Sting, marks its debut in Saudi Arabia, bringing its unique energy to the Kingdom. The launch was marked with a dynamic, one-of-a-kind experience at The Boulevard, Riyadh city’s renowned entertainment and leisure destination.

Speaking on the launch, Omar Aboul Hassan, Senior Marketing Director, Beverages, PepsiCo Africa, Middle East and South Asia, “As part of its ongoing commitment to shape the future of beverages and brining consumers new innovative products, Pepsico has launched a new beverage brand, ‘Sting’ in Saudi Arabia. With focus on quality and refreshing & great taste, Sting will provide consumers with new and exciting ways to refresh and electrify their day. We are confident that the consumers will love this new offering.”

The launch was marked by the brand being omnipresent on all the screens at The Boulevard. There is a Sting booth too which consumers can visit as it will be a long-term feature at the Wonder Garden, providing the refreshing, revitalizing beverage designed for those who seek a powerful taste and a refreshing boost at any moment of the day.

The booth also features immersive activation zones where consumers can engage with the brand in a vibrant and interactive way, showcasing Sting’s boldness and offering a taste that is as exhilarating as it is unique.