Apparel Group Partners with Zahra Breast Cancer Association to Honour Breast Cancer Survivors During Pinktober

Saudi Arabia, (November 2024), Apparel Group, a leading retail conglomerate in the Middle East, recently collaborated with the Zahra Breast Cancer Association for a Pinktober event to honour breast cancer fighters and survivors. The event took place on October 24, 2024, at Jamie’s Italian Restaurant at Roshen Front in Riyadh, celebrating resilience and unity while raising awareness about breast cancer and supporting Zahra’s impactful mission in the Kingdom.

The evening was graced by esteemed guests, including Her Highness Princess Haifa Al-Faisal, the Founder of the Zahra Breast Cancer Association along with Dr. Suad Al-Abdullah, CEO of Zahra operations, Mrs. Hanadi Al-Othah, CEO of Zahra Programs & Development, Her Highness Princess Al-Jazi Al-Saud, as well as several of the association’s founding members and Apparel Group’s KSA management team.

The event fostered a feminine and supportive atmosphere to honour sixty breast cancer fighters and survivors. Media and PR figures from top-tier publications, as well as social media influencers, were in attendance, capturing and sharing moments from the meaningful gathering. The agenda included educational sessions and social support insights provided by three expert doctors: a breast cancer surgeon, a gynaecologist, and a plastic surgeon. Additionally, breast cancer fighters shared personal stories of resilience, aiming to inspire and motivate all present.

Neeraj Teckchandani, CEO of Apparel Group, commented: “At Apparel Group, our commitment to giving back to the communities we serve is at the heart of everything we do. Our collaboration with the Zahra Breast Cancer Association this Breast Cancer Awareness Month is part of our larger mission to support those who need it most, providing resources and recognition to survivors who inspire us with their strength.” 

In appreciation of the guests and survivors, Rituals and Beverly Hills Polo Club provided exclusive gifts. Apparel Group also presented a significant donation from a variety of their brands to support Zahra’s beneficiaries, reinforcing its commitment to giving back and making a difference in the lives of those affected by breast cancer.

Apparel Group remains dedicated to empowering communities and supporting critical causes across the Middle East, reflecting its core values of compassion and social responsibility.