Ahmad Al-Ramahi: Samsung has maintained its leadership in the Saudi Arabian TV market by leveraging cutting-edge technology

In a world where technology transforms our everyday life, Samsung stands at the forefront of the television market,
Renowned for pioneering innovations such as Neo QLED 8K and OLED TVs, Samsung continues to captivate tech-savvy consumers in Saudi Arabia.
Today we’re joined by Ahmad Al-Ramahi, The Head of TV at Samsung.
This conversation will uncover how Samsung tailors its strategies to align with local preferences, maintains its dominant market position, and leverages AI to enhance the viewing experience.
Ahmad will also discuss the groundbreaking features of the Neo QLED 8K TV and how Samsung’s diverse product range meets the diverse demands of consumers in the region.

As a global leader in the TV market, how has Samsung managed to maintain its leadership in the Saudi Arabian market?

Samsung has maintained its leadership in the Saudi Arabian TV market by leveraging cutting-edge technology, such as Neo QLED 8K and OLED TVs, which attract tech-savvy consumers.

The company tailors its marketing strategies to resonate with local preferences and offers a diverse product range, catering to various market segments.

Additionally, Samsung has established a strong distribution network and customer support, fostering loyalty among consumers. Collaborating with local content providers enhances content accessibility, making Samsung TVs even more appealing. This focus on innovation, adaptability, and consumer-centric strategies solidifies Samsung’s market position.

What role does AI play in Samsung’s TV strategy in regions like Saudi Arabia?

AI plays a pivotal role in Samsung’s TV strategy in regions like Saudi Arabia by enhancing the overall viewing experience and personalizing customer interactions. Samsung leverages AI technologies to optimize picture quality through advanced features like AI upscaling, which enhances lower-resolution content to near-8K quality, catering to the preferences of local consumers who value immersive visual experiences.

Additionally, AI assists in analyzing consumer behavior and preferences, allowing Samsung to tailor its TV offerings to meet local demands effectively. This strategic integration of AI not only reinforces Samsung’s leadership in the premium TV market but also aligns with Saudi Arabia’s Vision 2030 initiative, emphasizing the importance of advanced technologies and innovation in enhancing the entertainment landscape.

How does Samsung’s leadership in the premium TV market in Saudi Arbia attract major content partners?

Samsung’s leadership in the premium TV market in Saudi Arabia attracts major content partners through its commitment to cutting-edge technology and superior user experience.

Through offering features like 4K and 8K resolution, along with advanced smart TV capabilities, Samsung provides an ideal platform for high-quality content, which is essential for premium partners looking to showcase their offerings effectively. Furthermore, Samsung engages in strategic collaborations that enhance content accessibility, such as partnerships with local streaming services and global platforms, ensuring a diverse array of premium content for viewers. This strong market presence, coupled with a growing consumer appetite for high-end entertainment, makes Samsung an attractive partner for content providers aiming to reach an affluent and discerning audience in the region.

What makes the Neo QLED 8K TV A game-changer for Samsung TVs in Saudi market?

The Neo QLED 8K TV is a game-changer for Samsung in the Saudi market due to its exceptional picture quality and advanced features. With Quantum Matrix Technology and Mini LEDs, it delivers stunning brightness and contrast, while AI upscaling optimizes lower-resolution content to near-8K quality. This is particularly appealing to Saudi consumers who value immersive viewing experiences.

Additionally, the TV supports HDR10+ for vibrant colors and sharp details, and it features Samsung’s Smart Hub for easy access to various apps and streaming services. Its sleek, ultra-slim design also makes it an attractive addition to modern homes. By combining innovative technology, superior performance, and stylish aesthetics, the Neo QLED 8K TV solidifies Samsung’s leadership in the premium segment of the Saudi market.

How does Samsung meet the diverse demands of consumers across multiple segments in the Saudi market?

Samsung meets the diverse demands of consumers across multiple segments in the Saudi market by offering a wide range of TV models that cater to various preferences and budgets. This extensive product lineup includes everything from premium models with the latest technology, such as Neo QLED 8K TVs, to more affordable options for budget-conscious consumers.

By providing multiple TV Models, Samsung ensures that there is a suitable product for every type of consumer, whether they are looking for advanced features, specific sizes, or price points. This flexibility allows customers to find the perfect television that fits their needs and lifestyle without compromising on quality. Additionally, Samsung’s localized marketing strategies and partnerships with retailers in Saudi Arabia further enhance their ability to meet consumer demands effectively, ensuring that every consumer can discover a Samsung product that aligns with their individual requirements and budget.

How does the new Samsung store in Riyadh enhance the TV experience for consumers?

The new Samsung store in Riyadh is designed to provide an immersive and interactive experience for consumers, allowing them to engage firsthand with our latest innovations. Visitors can explore the stunning visual quality of our televisions and enjoy hands-on demonstrations of the advanced features we offer.

One of the highlights of the store experience is the opportunity to engage with Micro LED technology, which offers extraordinary color accuracy, contrast, and flexibility in screen sizes.

The store serves not just as a retail space, but as an interactive hub where customers can truly appreciate the future of TV entertainment and how it fits into their modern lifestyle. It’s an exciting opportunity for consumers in Riyadh to experience the best that Samsung has to offer.

Why should consumers choose Samsung over other brands in the competitive electronics market?

Consumers should choose Samsung over other brands in the competitive electronics market for several key reasons. Samsung Knox security ensures robust protection for personal data, making it a trusted choice for security-conscious users. The company is also committed to sustainability, utilizing eco-friendly practices and recycled materials to minimize environmental impact.

Samsung devices are known for their efficient power consumption, helping users save on energy bills while supporting sustainability efforts. With SmartThings integration, users can easily control and automate their smart home devices, enhancing convenience.

Additionally, Samsung leverages AI technology to provide personalized recommendations and smart features that adapt to individual preferences. The Samsung TV Plus service, specifically tailored for the Saudi market, offers a wide range of free content, including live TV and on-demand shows. Together, these attributes underscore Samsung’s dedication to security, sustainability, convenience, and innovation, making it a standout choice for consumers.