Protecting Users from Fraud with AI Deepfake Detection Technology

Riyadh, Saudi Arabia – October 14, 2024 – In recent years, AI has been the driving force behind numerous technological advancements. While these advancements have brought about numerous benefits, they have also paved a way for the creation “deepfakes”, a type of artificial but hyper-realistic digital media that can mimic individuals through images, calls, videos and other deceptive methods. Not only has this technology created skepticism, the spread of misinformation also poses a threat to privacy and security.

With the ability to convincingly impersonate anyone, cybercriminals can orchestrate phishing scams or other fraud operations with high-level precision. A study by Deloitte found that generative AI was expected to increase deepfakes in fraud cases. In a recent incident, deepfake scam videos of famous influencers such as MrBeast were used to steal financial information from unsuspecting fans. Other cases have seen AI deepfakes even trick facial recognition software, leading to instances of identity theft.

Recognizing the gravity of these threats, HONOR has made substantial investments in cutting-edge technology that helps users in navigating the complexities of the AI landscape, HONOR’s AI Deepfake Detection is an on-device AI solution that expertly detects facial forgeries and alerts users to potential risks promptly. Trained on a vast dataset of videos and images related to network fraud, this technology can swiftly detect and warn users about the generated or altered face, safeguarding them from potentially fraudulent activities.

AI Deepfake Detection for Expert Fraud Mitigation

HONOR’s AI technology employs a comprehensive approach to deepfake detection. Analyzing spatial features, the AI discerns pixel-level synthetic imperfections, border compositing artifacts, inter-frame continuity, consistency in face-to-ear hairstyle, and the positioning of synthetic traces. By examining these object recognition signals, the AI can observe even the smallest anomaly to alert the user.

This AI analysis process ensures that the AI Deepfake Detection accurately identifies minor changes in facial features, coherence between frames, anomalies such as jitters and screen flickers, enabling it to catch perpetrators and warn users of potential fraud.

System-level Safe Space and Privacy Protection in the AI Era

HONOR is a pioneer in creating on-device AI innovations that empower a more seamless and intelligent lifestyle. Understanding the importance of safeguarding users, HONOR has set new standards for fraud protection by incorporating multiple levels of AI protection within its latest devices.

HONOR’s proprietary AI Deepfake Detection technology represents an important advancement in shielding users from the vulnerabilities associated with cloud AI, such as malware or security breaches. HONOR’s answer to this issue is delivered through the implementation of on-device chip-level protections embedded within HONOR MagicOS. MagicGuard, a comprehensive security measure within MagicOS, consists of three forms of protection encompassing the chipset, operating system, and applications. Through partnership with industry tech leaders, HONOR MagicOS aims to offer hardware-level encryption to protect users’ data, delivering enhanced privacy and security.

Summary

With rising mistrust in emerging AI technology, HONOR remains committed to investing in comprehensive solutions that safeguard the privacy and security of their users. HONOR’s AI Deepfake Detection technology is an on-device AI solution that expertly detects fraud and issues prompt alerts to users to mitigate risks. HONOR’s investment in AI protection mechanisms displays its commitment to human-centric innovation that empowers individuals, representing an important step towards protecting consumers in the age of AI.