Samsung Saudi Electronics Announces the Opening of a new Store in Riyadh

Samsung Saudi Electronics, one of the largest and leading consumer electronics brands in Saudi Arabia, in collaboration with Abdul Latif Jameel Electronics a leading distributer and partner in Saudi Arabia for various international brands over 40 years, announces the opening of its newly designed Store in Riyadh. This state-of-the-art facility represents a significant advancement in Samsung’s strategic commitment to the Saudi market, providing enhanced customer experiences and innovative solutions.
The store features an innovative design, reflecting Samsung’s global retail strategy. It offers an immersive shopping environment with interactive zones that allow customers to engage directly with Samsung’s latest technological advancements. The new store will display a comprehensive range of products, including cutting-edge AI solutions and SmartThings technology, aimed at improving and simplifying everyday life.
Samsung’s collaboration with Abdul Latif Jameel Electronics is a testament to the company’s dedication to the region. This partnership leverages Samsung’s global technological leadership and Abdul Latif Jameel Electronic’s extensive local market expertise. Together, they aim to deliver exceptional service and support, ensuring that customers receive a superior experience tailored to the specific needs of the Saudi market.
The store includes an interactive zone where visitors can experience hands-on demonstrations of Samsung’s products and smart home devices. These zones are designed to showcase how Samsung’s technology can seamlessly integrate into and transform living spaces, providing intelligent and efficient solutions for modern households.
Mr.Hendrick Lee, president of Samsung Electronics Saudi Arabia commented, “Today, Samsung is not just keeping pace with innovation—we are leading the way. Our commitment to research and development drives us to introduce groundbreaking solutions that inspire creativity and connectivity. We see a future where technology seamlessly integrates into your life, opening doors to new possibilities.” He Added “As you explore our new Store, we invite you to experience innovation like never before. Enjoy hands-on demonstrations of our latest products and discover how they can transform your everyday experiences.”

Mr. Sandeep Saihgal, The Managing director of Abdul Latif Jameel Electronics Said, “The opening of our first store in partnership with Samsung marks a significant milestone in our company’s journey and it is not just an achievement we celebrate today; it is the result of substantial effort and a testament to our unwavering commitment to providing the best services and achieving leadership in our fields. Together, we aspire to further success and progress.”

He Added “Today, this opening represents an extension of that rich legacy, supported by extensive experience, professional teams, and a strong network of distinguished relationships with our valued distributors, which have always been and will continue to be a source of pride for us.”

Senior management attended the opening event from Samsung Electronics, including of Mr. Seong CHO the president of Samsung electronics Middle East and North Africa, Mr. Hendrick Lee, president of Samsung electronics Saudi Arabia, Mr. Hisham Hamza Chairman and CEO of Abdul Latif Jameel Electronics, Mr. Sandeep Saihgal the Managing Director of Abdul Latif Jameel Electronics with the senior management team, alongside partners, key media representatives, and other distinguished guests.
To mark the opening, the store will feature exclusive promotions and benefits, alongside best experience, providing customers with compelling reasons to choose Samsung as their preferred technology provider. These offers highlight Samsung’s commitment to delivering value and innovation to its customers. The store is located in Al Riyadh, Al Muruj District, Al Imam Saud Bin Abdulaziz bin Mohammed Road, opposite Riyadh Gallery Mall.