[CES 2026] Quest For Perfect Color…Samsung To Push Boundaries of TV at The First Look

Riyadh, Saudi Arabia – Dec 27, 2025 –  Fifty years ago in 1975, Samsung Electronics released the ‘Econo TV.’ The company has continued its quest to find and offer the perfect color, upgrading its offerings to color, LCD, LED and QLED TVs. During the journey, Samsung became the world’s leader in TVs — 20 years running.

This year, Samsung Electronics once again elevated the TV experience with ‘Micro RGB,’ which uses sub-100 μm red, green and blue LEDs for ultra-precise light control and improved color accuracy. Attention is now focused on what the company will showcase at CES 2026, the world’s largest IT and home appliance exhibition. Stay tuned for what’s next.