New Murabba, a Public Investment Fund company, proudly announced its sponsorship as Visionary Partner of TOURISE 2025, a premier platform shaping a new horizon for global tourism.
On behalf of New Murabba Chief Executive Officer, Michael Dyke – Mazroua Almazroua, Chief Marketing Officer signed the sponsorship agreement with Abdullah Al-Hagbani, Chief Partnerships & Executive Affairs Officer of the Saudi Tourism Authority (STA). The signing ceremony took place under the patronage and presence of H.E. Ahmed Al Khateeb, Minister of Tourism and Chairman of the TOURISE Advisory Committee, alongside Fahad Hamidaddin, Chief Executive Officer of the Saudi Tourism Authority and Eissa Almunif, Chief Business Excellence Officer at New Murabba.
Commenting on the occasion, Almazroua highlighted the tourism sector’s central role in shaping the Kingdom’s future, noting that Saudi Vision 2030 places tourism at the core of national transformation. “This vision is positioning Saudi Arabia as a leading global destination by leveraging our rich cultural heritage and diverse experiences. Tourism has become a powerful driver of economic and social growth – strengthening competitiveness and supporting the Vision 2030 target of welcoming 150 million visitors by 2030.”
Almazroua added that the sponsorship reflects New Murabba’s role in supporting national tourism ambitions. “The TOURISE platform will help unlock vital opportunities to attract investment and strengthen collaboration across tourism-related industries. New Murabba will be a key player for the future of tourism in Saudi Arabia, and we are proud to sponsor the platform as a Visionary Partner.”
New Murabba is set to redefine urban living and hospitality in Riyadh through world-class offerings, all within a 15-minute walk – from vibrant attractions to 10,000 hotel keys and more than 90,000 residential units. The sponsorship reinforces New Murabba’s commitment to supporting Saudi Arabia’s growing tourism landscape and advancing the goals of Vision 2030.
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